Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Renowned ad critic Neil deGrasse Tyson should really be the one reviewing Skyy Vodka's new ads from Venables Bell & Partners, but we'll fill in for him this time.
The spots, which break Wednesday on TV, honor the brand's spirit (indeed, its very name) by looking to the heavens for inspiration. They take place in a kind of planetarium setting, where a spokesman entertains a raptly earnest TED-like crowd by pondering mundane issues of drinking etiquette through the grand lens of science and cosmology.