Ad of the Day: Skype Crosses Continents in Family Spots

Long-form work by Pereira & O'Dell

When I left Uganda, it was in the middle of the night," says Denis, the newly minted Pennsylvanian in "The Impossible Family Portrait," perhaps the most effective spot in Pereira & O'Dell's series of three new ads for Skype, which is tapping directly into what makes the brand so important to so many people.