Ad of the Day: Sea Monster Terrorizes Golf Course in Geico’s New ‘It’s What You Do’ Spot

Announcers remain unfazed

If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what you do.

Geico and The Martin Agency unveiled their latest "It's what you do" spot on YouTube over the weekend before launching it Monday in broadcast.

The action this time takes place on a golf course, where a giant sea monster emerges from a water hazard to wreak some havoc, which a 9 iron just can't handle. But it's not the sea monster's behavior but that of the announcers that serves as the punch line here.


Client: Geico

Vice President, Marketing: Ted Ward

Director, Marketing: Bill Brower

Senior Manager, Marketing: Melissa Halicy

Marketing Supervisor: Mike Grant

Marketing Buyer: Tom Perlozzo

Marketing Buyer: Brighid Griffin

Marketing Buyer: Katherine Kalec

Marketing Coordinator: Julia Nass

Agency: The Martin Agency, Richmond, Va.

Chief Creative Officer: Joe Alexander

Group Creative Director: Wade Alger

Group Creative Director: Steve Bassett

Creative Director: Sean Riley

Senior Copywriter: Ken Marcus

Executive Producer: Brett Alexander

Senior Broadcast Producer: Heather Tanton

Junior Broadcast Producer: Coleman Sweeney

Group Account Director: Brad Higdon

Account Executive: Allison Hensley

Account Supervisor: Josh Lybarger

Business Affairs Supervisor: Suzanne Wieringo

Financial Account Supervisor: Monica Cox

Senior Production Business Manager: Amy Trenz

Senior Project Manager: Jason Ray

Production Company: Hungry Man

Director: Wayne McClammy

Managing Partner/Executive Producer: Kevin Byrne

Executive Producer/Head of Sales: Dan Duffy

Executive Producer: Mino Jarjoura

Executive Producer: Nancy Hacohen

Producer: Dave Bernstein

Production Supervisor: Shelly Silverman

Editorial Company: Rock Paper Scissors

Editor: Christjan Jordan

Assistant Editor: Pieter Viljoen

Executive Producer: Angela Dorian

Producer: Jared Thomas

Telecine: MPC

Colorist: Ricky Gausis

Color Producer: Summer McCloskey

Animation/VFX: MPC

Executive Producer: Elexis Stearn

Senior Producer: Juliet Tierney

Junior Producer: Nicole Saccardi

Creative Director: Paul O'Shea

CG Supervisor: Zach Tucker

Flame Lead: Benoit Mannequin

Flame: Blake Huber

Flame: Ben Persons

Nuke: Toma Bowen

FX Lead: Charles Trippe

FX: Patrick Manning Nha Ca Chau

Nate Lapinski

Light Lead: Tim Kafka

Light: Brendon Echsner

Texture Lead: Brian Broussard

Animation Lead: Stew Burris

Animation: Ian Wilson

Rigging Lead: George Saavedra

Asset Supervisor: Aaron Hamman

Tracking Supervisor: Michael Lori

Audio Post Company: Rainmaker Studios

Engineer/Mixer: Jeff McManus