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It turns out Sasquatch, the mythical ape-like creature who's sparked imaginations through the years after sightings in the forests of the Pacific Northwest, is really just a hirsute web developer who lives a quiet life in suburban Seattle.
That's one takeaway from this unusual campaign by ad agency PRR, designed to lure prospective home buyers (mostly millennials) to Shoreline, Wash., a bucolic community of 53,000 on Puget Sound, nine miles from the Emerald City's downtown district.
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