Brand Marketing

Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete

Venables Bell's lofty new campaign

Headshot of David Gianatasio
By David Gianatasio

January 30, 2015

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their quest for personal fulfillment and to serve the greater good.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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