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Qualcomm may be one of the world's main suppliers for smartphones and tablets, but few people recognize the brand behind the processor chips used in so many of their favorite mobile devices. To grab mass-market attention, OgilvyWest pulls out the stops in this new Qualcomm spot: It's executed as an epic movie trailer with live action shot around Vancouver and fantasy elements including castles, crossbows, knights and dragons that tease Qualcomm's new generation of Snapdragon processors coming this summer.
The dragon is central here, acting as a brand character that epitomizes the processors' upgrades.
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