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Puma is on a mission and it's calling on all troublemakers for a task that will most likely include "danger, risk and potential fugitive status." Sign me up!
In the brand's latest ad, Puma plays up its rebellious side with brave, young, flashy athletes who trust their instincts, not necessarily the rules (which could be both a good thing and a bad thing, if you think about it). The world's fastest man, Jamaican sprinter Usain Bolt, and Italian soccer bad boy Mario Balotelli—both athletes who are a bit familiar with controversy—entice viewers with hot tubs and scantily clad twins, who not only look sexy together, but also also speak in unison.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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