Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
High-fashion ads shot by celebrity directors usually amount to little more than pretentious, narrative-starved ad-sturbation. Prada, though, often delivers something more, something refreshing for the category—a cool sense of style mixed with (gasp) an actual sense of humor.
We saw this last year in Roman Polanski's wonderfully witty short Prada film with Ben Kingsley and Helena Bonham Carter—a piece that was captivating, with a wink, while still embodying the brand's elegance.
Now, we have a new Prada short film, for a fragrance this time, Candy L'Eau, directed by Wes Anderson and Roman Coppola.