Ad of the Day: The Potty-Mouth Princesses Are Back to Fight Domestic Violence

And FCKH8 puts them in battered-woman makeup

Headshot of Katie Richards

What's more shocking than adorable girls in princess dresses swearing? How about adorable girls in princess dresses swearing with black eyes and bruised lips?

The Potty-Mouth Princess Posse is back with another spot for activist T-shirt company FCKH8. But this time, the girls—some of them as young as 6 years old—are dropping F-bombs in the name of fighting domestic violence.

The first ad had an oddly humorous edge to it, but there's not much to laugh about in "Potty-Mouth Princesses Part 2: Girls F-Bomb Domestic Violence." It starts out just like the original—you know, little girls saying "fuck" a lot—but things take a quick turn when the girls explain that one in four women are victims of domestic violence. When girl No. 4 pops on the screen, her face is covered in fake bruises and cuts.

"Got a problem looking at my fake, fucked-up face?" one girl says. "Isn't one out of four women beaten the real disgrace?" two more chime in.

If people had a problem with young girls yelling "fuck," there's bound to be some more blowback when they're sporting fake bruises and busted lips. Many were also shocked that young girls were talking rape and abuse. But FCKH8 and its princesses clearly aren't backing down.

"Quit bitching about us saying 'fuck,' " one says. "And do something about it."

@ktjrichards Katie Richards is a staff writer for Adweek.