Ad of the Day: This Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides

Brand follows its Fast Company hologram with cool Inc. placement

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For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement. 

As you may recall, the automaker and its agency, Cramer-Krasselt, ran ads in April issues of Fast Company that brought the new Porsche 911 to life as a floating hologram.

Now, in May issues of Inc., the client-agency team employs LED technology to let readers gaze "beneath" the metal skin of a 911 and inspect its high-tech features.

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