Ad of the Day: This Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides

Brand follows its Fast Company hologram with cool Inc. placement

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement. 

As you may recall, the automaker and its agency, Cramer-Krasselt, ran ads in April issues of Fast Company that brought the new Porsche 911 to life as a floating hologram.

Now, in May issues of Inc., the client-agency team employs LED technology to let readers gaze "beneath" the metal skin of a 911 and inspect its high-tech features.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in