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Mr. Peanut, voiced of late by Robert Downey Jr., is apparently too much of a wuss to do his own stunts. So, Planters has brought in a new character, Doug, voiced by the more macho Kevin Dillon (aka, Johnny "Drama" Chase on HBO's Entourage), to be Mr. Peanut's stunt double.
Mr. P needs a stunt double because the Kraft brand is expanding into peanut butter, which requires the peanuts to get seriously pulverized. Thus, in the spot, below, we see Doug being sent in to take the "crushes" for his diva-ish celebrity look-alike and getting flattened by a statue, charged by an insect-bull, and crushed by a lighting rig.
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