Ad of the Day: Planters

Mr. Peanut's stunt double takes a beating for Kraft brand's new peanut butter

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Mr. Peanut, voiced of late by Robert Downey Jr., is apparently too much of a wuss to do his own stunts. So, Planters has brought in a new character, Doug, voiced by the more macho Kevin Dillon (aka, Johnny "Drama" Chase on HBO's Entourage), to be Mr. Peanut's stunt double.

Mr. P needs a stunt double because the Kraft brand is expanding into peanut butter, which requires the peanuts to get seriously pulverized. Thus, in the spot, below, we see Doug being sent in to take the "crushes" for his diva-ish celebrity look-alike and getting flattened by a statue, charged by an insect-bull, and crushed by a lighting rig.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in