Ad of the Day: Philips Norelco

Manscaping leaves guys feeling obscenely good about themselves in Ogilvy's new campaign

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Almost-obscenities are having a good run in ads this month. First, we had Kmart's "Ship My Pants" spot, which has made millions of people laugh like 9-year-olds. Now, it's Philips Norelco's turn—with a campaign themed "I'd FAQ me."

A pair of spots show hirsute fellows using Philips Norelco's electric razors to do a little manscaping—trimming back the weeds both up there and down there. With each clip and shave, the guys remark on how attractive they're becoming by suggesting what they'd do to themselves if they were an admirer.



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