Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

Anomaly's first work on the account

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New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.

While Panera's ads, which break today, can't match the rich production quality of the CAA Marketing's online films for Chipotle, the message is just as clear—people are literally sick of eating food loaded with man-made ingredients. So, they're chosing to eat better, even if it costs more, based on the promise that they'll feel better and be happy.

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