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For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs).
What will bring a tear of gratitude to their eyes?
Oscar Mayer knows this, and has launched "Say It With Bacon," a campaign that's a frame-for-frame homage to smarmy jewelry commercials, right down to the reference to cut, clarity, color and carat. In this case, though, the four c's stand for cut, color, cure and consistency of breakfast meat.