Ad of the Day: Oreo Is Creating Adorable Halloween ‘Nomsters’ in a Tim Burton-ish Lab

And the craft is scary good

Headshot of Tim Nudd

The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters—called "nomsters"—in a tiny, spooky little lab for Halloween.

Beginning today, fans of the Mondelez cookie brand will get to see a new nomster created each day in short videos set in the 1800s-style Oreo Laboratorium. Fans will be asked to "Name the Nomster," and the best names will be made into custom digital content posted by Oreo later each day.

The content is appropriately bite-size (the first video is just 11 seconds long), which of course is perfect for Facebook and Instagram.

The 32-by-64-inch set, featuring more than 100 different props—many of them handmade—was created by designer Lori Nix, whose work in miniature we last saw in this gorgeous short film for Bamboo Sushi. Oreo also partnered with Castelli Models to craft more than 40 stages of models for the stop-motion videos.

Check out the first nomster above, and contribute a name on Oreo's Facebook page. (Suggestions so far include Dunkfluffula, Count Candy Corneo, Vamporeo and Capn Fluffy Butt.) We've also got some exclusive behind-the-scenes photos below.

Last year for Halloween, Oreo paid homage to popular Halloween horror movies through Vine recreations.


Client: Oreo

Senior Associate Brand Manager: Kerri McCarthy

Agency: 360i

Creative Directors: Aaron Mosher, David Yankelewitz

Art Director: Kelsie Kaufman

Copywriter: Frank Bertino

Executive Producer: Phil Pessaro

Producer: Ethan Brooks

Account Director: Josh Lenze

Senior Strategist: Mike Jacobson

Account Manager: Megan Falcone

Community Manager: Katya Kotylar

Community Supervisor: Namrata Patel

Production Company: Dream Machine Creative

Director: Andrew Wonder, Lainey Dubinsky

Producer: Alon Simcha

Executive Producer: Dylan Steinberg

Director of Photography: Fletcher Wolfe

Visual Effects: Konrad & Paul

Visual Effects Supervisor: John Christon

Sound: Silver Sound

Sound Designers: Robin Shore, Cory Choy, Luke Allen, Bryan Osborne, Ted Robinson

Set Design: Lori Nix, Kathleen Gerber, Nix & Gerber Studio

Character Fabrication: Dan Castelli, Castelli Models

@nudd Tim Nudd is a former creative editor of Adweek.