Ad of the Day: Oreo Is Creating Adorable Halloween 'Nomsters' in a Tim Burton-ish Lab

And the craft is scary good

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters—called "nomsters"—in a tiny, spooky little lab for Halloween.

Beginning today, fans of the Mondelez cookie brand will get to see a new nomster created each day in short videos set in the 1800s-style Oreo Laboratorium. Fans will be asked to "Name the Nomster," and the best names will be made into custom digital content posted by Oreo later each day.

The content is appropriately bite-size (the first video is just 11 seconds long), which of course is perfect for Facebook and Instagram.

The 32-by-64-inch set, featuring more than 100 different props—many of them handmade—was created by designer Lori Nix, whose work in miniature we last saw in this



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in