Ad of the Day: Oreo

Separating the cookie from the creme can require a marvel of engineering

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I must say that if "physicist David Neevel" (who also appears to be Wieden + Kennedy creative David Neevel—yes, all right, he says he's a copywriter in the video) really did design this Oreo-dividing and -decreming machine in .04 years, he is perhaps wasting a certain amount of potential.

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