Ad of the Day: Nivea

Why the brand ambushed innocent people and made them feel unbearable stress

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It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of ambush marketing that's destined to go viral.

If you want to be surprised, watch the clip below before reading further.

What happened was: Nivea and ad agency Felix & Lamberti ambushed a series of people in an airport waiting room with an mischievous multimedia barrage that made it appear as though each one was wanted by the police for some crime.



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