Ad of the Day: Nissan, 'Value of Zero'

TBWA puts powerful visuals behind a simple idea

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Behold the power of a simple idea, perfectly executed. "Value of Zero," a spot by TBWA\Chiat\Day for the all-electric Nissan Leaf, keeps things basic and succeeds precisely because of that. Extrapolating from the basic fact that no emissions are better than any, the commercial takes a visual journey around the world, in pursuit of the number zero and objects and sights that resemble it. Starting with a drawing of zero on a chalkboard, moving through various displays registering the number zero, we then skip around the world in a striking collage of images of the number zero and shapes that resemble it.

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