Ad of the Day: New York City Is Dying in Y&R's Gorgeous Organ Donor PSA

Oscar winner's brilliant animation

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

The iconic clock from Grand Central Terminal symbolizes the heart of New York City in this impressive 90-second animated film from Y&R, part of its campaign backing the New York Organ Donor Network.

There's darkness all around, and time is running out for Gotham as the clock struggles to keep ticking. Brick facades crumble. Cabs crawl past pedestrians who shuffle dejectedly through the streets. Even the Statue of Liberty slumps her shoulders. But ultimately, folks collect bits and pieces of NYC—subway signs, manhole covers, fire hydrants—to build a fantastical new machine (with a familiar design) that just might save the day.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in