Ad of the Day: Is NeverWet as Lovable in a Polished TV Spot?

Mcgarrybowen follows up viral infomercial

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You're sitting at home, trying to unwind in front of the tube after a long day at your challenging white-collar job, and you hear a voiceover. "This is water." But it's not exactly David Foster Wallace's metaphor for adult life.

It's a new commercial for Rust-Oleum's NeverWet, in which all liquid behaves, according to the copy, like "you've never seen." That is, unless you've already watched the brand's gone-viral infomercial, which features viscous substances like mustard and chocolate sauce rolling off a white T-shirt without leaving a spot behind.

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