Ad of the Day: Netflix Films Unscripted Spots in Real People’s Homes on Movie Night

R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed "Watch Together," featuring unstaged and unscripted spots filmed inside real people's homes during movie night.

The focus here is on children, which makes the arguing more adorable and the whole concept of movie night more magical. It's less about Netflix's particular content, even though specific movie titles are mentioned—and more about how watching movies at home brings families together, and gets them talking. "The movie is just the beginning," on-screen text says toward then end.

Epoch Films directors The Mercadantes handled the filming. The spots are running online, and :30s and :60s will appear on network and cable through the end of the year.

CREDITS

Client: Netflix

Agency: R/GA, Los Angeles

Creative Directors: Zach Hilder, Will Esparza

Associate Creative Directors: Tim Blount, Gerard Seifert

Junior Art Director: Kristina Litvin

Senior Producer: Diego de la Maza

Head of Production: Kat Friis

Business Affairs Manager: Joanne Rotella

Account Director: Shane Chastang

Production Company: Epoch Films

Director: The Mercadantes

Director of Photography: Daniel Mercadante

Executive Producer: Melissa Culligan

Line Producer: Michaela Johnson

Editorial Company: No6

Editor: Kyle Brown

Executive Producer: Crissy DeSimone

Post Producer: Kendra Desai

Assistant Editor: Andrew Manne

Visual Effects Company: Brewster Parsons

Lead Flame Artist: Chris Moore

Executive Producer: Jason Cohon

Visual Effects Producer: Zack Whitley

Sound Companies: Barking Owl; Lime Studios

Creative Director: Kelly Bayett

Head of Production: Whitney Fromholtz

Sound Engineer: Rohan Young