Ad of the Day: Mini

Automaker roots for the little guys who dream big in BSSP's latest spot

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Mini's name—and signature characteristic—is an asset or a fault, depending on who you ask. Great for city parking. Not great for hauling lumber. Tiny and cute. Not towering and impressive.

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