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As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve.
Next week is Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is out with a new video that's a delightful parody of fashion marketing nonsense.
Justin O'Shea, an industry insider with a striking aesthetic (his day job is buying director at online high fashion boutique MyTheresa.com), makes his acting debut here, delivering a perfect deadpan performance. The story shifts flawlessly between the sort of trite, atmospheric melodrama that's the hallmark of the fashion category, and its foil—the laugh-out-loud relief of the mundane.
"The streets blazed with a gentle chaos," says O'Shea.