Brand MarketingAd of the Day: McDonald’sDDB is back to talking about lemonsBy Gabriel Beltrone|May 10, 2011 ShareBy Gabriel Beltrone|May 10, 2011 Share DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald's McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted Steve Schirripa, better known as Bobby Baccalieri of The Sopranos (who is spherical himself, not unlike a giant citrus, but a bit sweeter, as sociopathic mobster types go). While we're not immune to the charms of lemons, the lady in the commercial seems perhaps too at ease with the fact that a piece of yellow fruit is rolling around and barking at her about how delicious he tastes when pureed, frozen, and sucked out of a straw. Yes, it's cute, and makes me pause to reconsider the Wendy's Frosty I just guzzled. But it's also cutesy, and a self-congratulatory homage to DDB's famous "Lemon" ad for Volkswagen—which itself wasn't too complimentary toward lemons. Maybe a more generous reading is that the allusion is self-deprecating. Either way, the spot ends up stating the obvious: Lemons, as the idiom suggests, are better made into lemonade. CREDITS Client: McDonald's Agency: DDB, Chicago (TV and radio) Chief Creative Officer: Ewan Paterson Group Creative Director: Bill Cimino Creative Director: Nancy Jordan Executive Director of Integrated Production: Diane Jackson Associate Creative Director/Copywriter: Tim Nichols Associate Creative Director/Art Director: Carol Hillinger Production Manager: Joann Baker Agency: Tribal DDB, Chicago (online) Group Creative Director: Jim Marcus Associate Creative Director: Brian Trecka Sr. Copywriter: Deb Pahl Sr. Art Director: Josh McGuire Sr. Interactive Producer: Stephanie Skinner Project Manager: Laura Knudson Tech Lead: Justin Hood Account Supervisor: Julie Griffin Social Media Strategist: Tony Wood Business Director: Jaime Guerrero Production Company: Trip Media Executive Producer/Partner: Sal Del Giudice Production Manager Sydney Fisher Edit: Cut & Run Producer Angie Aguilera Editor Jon Grover Post-Production: Framestore Executive Producer James Razzall Producer Mary Nockles Co-Director Murray Butler Co-Director David Mellor Food Edit/Finish: Optimus Editor Kate Wrobel Colorist Craig Leffel Executive Producer Gretchen Praeger Adweek Adweek