Ad of the Day: McDonald's

DDB is back to talking about lemons

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald's McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted Steve Schirripa, better known as Bobby Baccalieri of The Sopranos (who is spherical himself, not unlike a giant citrus, but a bit sweeter, as sociopathic mobster types go).

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in