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Unfortunately, mass transit isn't usually seen as too cool—except in Denmark, where taking the bus means you're a damn rock star.
We saw this back in 2012, when a hugely entertaining commercial for Midttrafik buses went viral. It showed people clawing their way on to get on the bus, and then basking almost orgasmically in the comforts of the riding experience. (The spot went on to win the Grand Prix at Europe's Epica Awards, among many other honors.)