Ad of the Day: Maker of the Most Epic Bus Ad Ever Returns With a Ludicrous Sequel

Midttrafik's second act

Unfortunately, mass transit isn't usually seen as too cool—except in Denmark, where taking the bus means you're a damn rock star.

We saw this back in 2012, when a hugely entertaining commercial for Midttrafik buses went viral. It showed people clawing their way on to get on the bus, and then basking almost orgasmically in the comforts of the riding experience. (The spot went on to win the Grand Prix at Europe's Epica Awards, among many other honors.)

Now, the same client and production company, M2Film, are back with a sequel that's just as comically hyperbolic. This time, though, the focus is on more on the passenger than on the buses themselves. And quite a passenger this is—seemingly nerdy but actually intensely cool, strutting through town like a celebrity, collecting women's underwear, feeding meat to Miss Paraguay, drawing cheers from crowd just for picking a bus route.

He even gets a stone-faced businessman to ditch his fancy car—in spectacular fashion—and join him on public transit.

That would never happen, of course. But a kid can dream.

CREDITS

Client: Midttrafik

Spot: "Epic Bus: The Sequel"

Agency: M2Film

Creative Team: Falkenberg&Falkenberg, Jan P., Ronni Madsen

Production Company: M2Film

Director: Peter Harton

Producers: Jan P. & Ronni Madsen

And here's the original spot from 2012: