Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't.
Apple this weekend launched "Stroll," the latest 60-second spot in its ongoing "Practically Magic" campaign, which has been devoted to the iPhone 7 but here pushes the brand's new AirPods wireless headphones.
The spot stars Lil Buck, the 28-year-old freestyle dancer who first caught our attention two years ago when he danced with Mikhail Baryshnikov in a wonderful ad for Rag & Bone.
In the Apple ad, Buck strolls down the street, AirPods in his ears, and is suddenly freed from gravity as he gyrates through Mexico City to the lilting tune of "Down" by Marian Hill.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in