Ad of the Day: Life Vest Inside

A tiny NYC nonprofit delivers one of the great feel-good spots of 2011

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The holiday season is swamped with advertising messages about peace, love and kindness. But this year's most triumphant feel-good spot isn't from a major advertiser. In fact, it isn't a holiday commercial at all.

It's this five-minute-plus video from a small grassroots NYC nonprofit called Life Vest Inside, whose goal is simply to encourage the spreading of happiness through small acts of kindness—as a way of combating bullying and teen depression. The spot, called "Kindness Boomerang," was filmed in Red Bank, N.J.,

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