It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is Beautiful" print ad from 1981 by now.) But lately, the brand has let toy rivals like GoldieBlox lead the way in messages of girl empowerment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in