Ad of the Day: Lacoste

One day, you'll change your polo shirt with a swipe of your hand (or not)

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You are walking down the street. You decide you don't like the color of your shirt. You swipe at your chest like it's a touch screen. Your shirt changes color, and you are happy. You are not on acid. You are in the future, as imagined by Lacoste.

This is a novelty ad celebrating the 80th anniversary of the invention of the tennis brand's iconic polo shirt. At its core, it's just another fashion spot, heavy on the atmosphere, projecting feel-good-youthful-sporty cool.

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