Ad of the Day: Kmart

Draftfcb shows off a dizzying array of Halloween costumes, and sets a world record in the process

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Looking for a killer Halloween costume? Check out this killer Kmart commercial first.

The dizzying 90-second spot, from Draftfcb in Chicago, distills the essence of a live event held earlier this month in the parking lot of a Chicago Kmart, where Monternez "Monty" Rezell danced his way through scores of Halloween costumes—showing off a tiny portion of the 3,000 or so available online and in-store at Kmart. And it wasn't just a leisurely shoot, either. Rezell, one-half of the Stick and Move dance duo (who appeared on America's Got Talent), was aiming to beat the Guinness World Record for number of costume changes—and he did so, with over 150 changes in six hours and five minutes.



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