Ad of the Day: Kiefer Sutherland Sells It in Noir for Jose Cuervo

Drink tequila, get a tattoo, play the pipa

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Kiefer Sutherland has some advice for you.

It's odd to see a Cuervo spot like this tight, minute-long McCann commercial noiring it up—that always seems like a whiskey thing to me, although I suppose tequila is also good straight. (Still makes me think of margaritas, though.) Anyway, Sutherland is one of those totally magnetic actors who can sell basically anything, so he's asked to do just that here. He gets a cool tattoo, trims a bonsai tree, plays the pipa for baffled bus passengers (and one fan) and gets into a really ill-advised fight.

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