Ad of the Day: KFC

Is the chicken chain overreaching by trying to be too artful?

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It's still a long way from fine dining, but KFC suddenly seems interested in providing an aesthetic experience. At least, in its advertising. At least, overseas. Last month, we took a close look at BBH London's gorgeous backyard-picnic spot for the chicken chain. Now, we get this charming yet peculiar piece from Ogilvy South Africa that, like the BBH spot, trades heavily in nostalgia—but this time with mixed results.

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