Ad of the Day: John Lewis Cheers Up the Man on the Moon in Lovely Christmas Ad

The year's most anticipated holiday spot rolls out in Britain

The most eagerly anticipated ad of the holiday season—and probably the year—rolled out Friday, as British retailer John Lewis unveiled its latest heartwarming Christmas commercial, heading to the moon for a magical story about loneliness, connection and, yes, how the right present can make everything a little better.

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@nudd Tim Nudd is a former creative editor of Adweek.