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PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million views, the spot was an unquestioned success. The only problem? A vocal minority complained that the stunt had been faked.
Travis Okulski of auto blog Jalopnik was among the loudest critics. "Jeff Gordon did not drive the car and every single person in the video was an actor," he claimed in a post last March, shortly after the video was released.