Ad of the Day: Jaguar

Automaker's upcoming short brand film has it all: gangsters, expensive cars, Damian Lewis and Lana Del Rey

An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn't enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you've got Jaguar's short film for the F-Type convertible.

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