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Is your home an Ikea-furnished wonderland?
A new ad from the retailer and agency Mother London features a rich imaginary world, full of islands in the sky, where a bat and a bird help a robot learn to fly.
It's a delightful little story, gorgeously produced, in a style evoking illustrations from children's books. At first blush, it might seem a bit divorced from the brand, but the tagline "Come home to play" puts a clear point on the message: Ikea's products will make your home a fun, relaxing place where your mind can run free.
In the end, the camera's perspective tunnels through a purple cloud and switches to live action, making clear the whole trip was a dad play-acting with his two young children.
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