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Here's one good way to get a celebrity pitchman for your ads: help turn his local passion project into a national brand.
Keurig Green Mountain, the single-serve coffee company, is launching a new line of Laughing Man coffee pods, filled with ground java from Hugh Jackman's Laughing Man coffee company.
Inspired by a visit to Africa, Jackman launched the business "to bring distinctive products to market while supporting individual producers and the growth of local communities," according to its Facebook page. The