Ad of the Day: Hopps

This ice cream man isn't selling popsicles

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If you’re young enough to be buying yourself a skateboard, odds are good you never bought your ice cream from a charming, cavalier gentleman decked out in 1950s garb and riding a red tricycle.

Fret not, says this ad, titled “Hoppssicles,” from skateboard brand Hopps and director Marcus Manoogian. You can still get something just as sweet from such a carefree fellow—your own Hopps skateboard.

In a cheeky throwback to the bygone days of sunny, upbeat cinema, professional skater and Hopps founder Jahmal Williams dons period costume—complete with thick-rimmed glasses, bow tie, and folding white paper hat, and pedals around town peddling treats to kids out of the cooler hitched to the back of his ride.

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