Brand Marketing

Ad of the Day: Honda Puts Its History on Paper in This Amazing 2-Minute PES Animation

RPA goes back to basics

By Tim Nudd

September 21, 2015

Those who were disappointed that animator PES wasn't hired for this Ikea spot will rejoice today upon seeing the Oscar nominee's latest brand work—a remarkable two-minute Honda spot from RPA that tells Honda's entire history though an intricate paper-flipping journey.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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