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In a beautiful display of step-by-step precision, Honda's latest TV ad for its new HR-V focuses on walking—not driving.
The new 60-second spot, "Stepping," created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London's Wembley Arena and into a detailed routine around the vehicle.
Paul Jordan, executive creative director at mcgarrybowen—whose Honda spots are often highly designed mind-benders—said the HR-V is aimed at a slightly younger demographic.
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