Ad of the Day: Honda

Automaker tracks down the man who tracked down the first U.S. Honda car ever

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Whether it was a rusty old clunker or a shiny new convertible, everyone has a special place in their heart for their first car. (I'm still convinced that Saab is the greatest automaker in existence, bankruptcy be damned.) Now, Honda, not a particularly nostalgia-inducing name in the automobile world, is trying to tap into that "first car" sentiment by taking us back through the brand's history.

In addition to a Facebook page, Pinterest board and hashtag encouraging people to get wistful about their #FirstHonda, the company has produced the spot below from ad agency RPA, which tells the heartwarming story of one particularly Honda-obsessed man: California resident Tim Mings.



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