Ad of the Day: Honda

W+K's short, stylish spots tout sponsorship of Channel 4 documentaries

Wieden + Kennedy in London has always had an inspired creative collaboration with Honda, going back to spots like "Grrr" in 2004 and "Cog" in 2003. The agency's latest effort for the automaker is not as complicated as those earlier commercials, but its visual simplicity strongly communicates the message about the inspiration for Honda engineering and the company's clean design esthetic.