Ad of the Day: Honda

W+K's short, stylish spots tout sponsorship of Channel 4 documentaries

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Wieden + Kennedy in London has always had an inspired creative collaboration with Honda, going back to spots like "Grrr" in 2004 and "Cog" in 2003. The agency's latest effort for the automaker is not as complicated as those earlier commercials, but its visual simplicity strongly communicates the message about the inspiration for Honda engineering and the company's clean design esthetic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in