Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Wieden + Kennedy in London has always had an inspired creative collaboration with Honda, going back to spots like "Grrr" in 2004 and "Cog" in 2003. The agency's latest effort for the automaker is not as complicated as those earlier commercials, but its visual simplicity strongly communicates the message about the inspiration for Honda engineering and the company's clean design esthetic.
More than that, the imagery here does double duty: This campaign highlights the carmaker's sponsorship of documentaries on the U.K.'s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in