It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched it.
That didn't happen. But this morning, Apple did release just such an ad online. (And yes, it was being considered for last night's broadcast before plans changed, sources say.) On the website, Apple calls the new film "a story 30 years and one day in the making."