Brand Marketing

Ad of the Day: Heineken Gets Holiday Revelers to Sing Karaoke for 30,000 Strangers

Would you say yes to this?

By Emma Bazilian

December 12, 2013

Depending on your views (or ability to carry a tune), karaoke can be a fun way to let loose among friends or a guaranteed path to total embarrassment. This year, in the name of holiday cheer, Heineken helped realize the very worst fears of those in the latter group.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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