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It's 9:30 in the morning. You're already at the office. Your wife, nine months pregnant, is at home, just now dragging herself out of bed. But thanks to Google, you will spend every second of the day in contact with her, sharing all of the anticipation, anxiety and not-getting-anything-else-done that comes, appropriately, with being on the verge of popping out a kid.
This U.K. ad from the Internet giant—with help from its in-house video agency Across the Pond, directors Silent Studios and production company Not To Scale—takes the now-familiar tack of humanizing the brand's technology by illustrating how the easily-taken-for-granted functions it facilitates—chat, search, maps—integrate into daily life to help people better inform themselves, and more easily keep in touch with their loved ones across distances.
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