Ad of the Day: Geico’s New Mom Character Is So Good, They Couldn’t Do Just One Spot

Cindy Drummond gives Martin plenty of material

In The Martin Agency's latest "It's What You Do" ad for Geico, a James Bond-style super-spy takes an unexpected phone call that severely cramps his style just as the bad guys and helicopter close in.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.