Ad of the Day: Geico

The Martin Agency builds a little world around three rowing guinea pigs

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Geico is the master of the mini-campaign. The insurance company still leans fairly heavily on the gecko and the cavemen, but sprinkles in loads of other ad characters and setups along the way, all from The Martin Agency—the rhetorical question guy, the random celebrities, the googly-eyed wad of money known as Kash.

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