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To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds.
The spot, from TBWA\Chiat\Day, broke on Christmas Day and will continue airing through next Monday's college football championship game.
Directed by HSI's Brendan Malloy and Emmett Malloy, it opens with footage of the 1965 Florida Gators football team, the birthplace of Gatorade. From there, it counts up to 50—the players are heard chanting as they do push-ups—with a different sports figure or moment seen on screen, relating to each number.
It's pretty hypnotic.