Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports Moments

Each number is a legend

To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds.

The spot, from TBWA\Chiat\Day, broke on Christmas Day and will continue airing through next Monday's college football championship game.

Directed by HSI's Brendan Malloy and Emmett Malloy, it opens with footage of the 1965 Florida Gators football team, the birthplace of Gatorade. From there, it counts up to 50—the players are heard chanting as they do push-ups—with a different sports figure or moment seen on screen, relating to each number.

It's pretty hypnotic. In fact, it's hard to take it all in, which may actually help keep people engaged over multiple viewings. And speaking of which, we get to see Michael Jordan no fewer than four times, as befits the brand's first sports endorser. He gets Nos. 23 and 45 (his two NBA jerseys), as well No. 6 (NBA titles) and No. 38 (his points in the famous "Flu Game" in the 1997 finals).

See the spot above, and a chart below (from Gatorade's YouTube page) explaining each number.


Client: Gatorade

Agency: TBWA\Chiat\Day

Chief Creative Officer: Stephen Butler

Executive Creative Director: Brent Anderson

Creative Director: Renato Fernandez

Creative Director: Gustavo Sarkis

Creative Director: Mark Peters

Associate Creative Director: Doug Menezes

Executive Producer: Sarah Patterson

Integrated Producer: Garrison Askew

Executive Project Manager: Karen Thomas

Project Manager: Mark Diaz

Managing Director: Peter Ravailhe

Brand Director: Sarah Lamberson

Brand Director: Simon Nicholls

Brand Manager: Robyn Morris

Associate Brand Manager: Ralph Lee

Sports Marketing: Erika Buder

Account Group Assistant: Samantha Sabine

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Senior Planner: Rebecca Harris

Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Laura Drabkin

Talent Payment Manager: Mirielle Smith

Senior Traffic Manager: Jerry Neill

Production Company: HSI

Directors: Brendan Malloy and Emmett Malloy

Executive Producer: Roger Zorovich

Producer John Hardin

DP: Tim Hudson

Stock Footage Research : Stalkr

Editorial: Whitehouse Post

Executive Producer: Joni Williamson

Producer Jonlyn Williams

Editor: Charlie Harvey

Assistant Editor: Devon Bradbury

Post EFX: Carbon

Executive Producer: : Marlo Baird Kinsey

Creative Director: Chris Noellert

Flame: Chris Moore, Pete Mayor, Michael Vaglienty

Graphic Design: Ryan Wehner

Associate Producer: Nick Vassil

Music: Beacon Music

Sound Design : Barking Owl

Final Mix: Lime Studios

Mixer: Rohan Young