Ad of the Day: FreeCreditScore

Rhett & Link act out your wacky suggestions for making the company's ads more entertaining

There may be some things that could make checking your credit score a little less boring. There are definitely a lot of things that could make watching a commercial about checking your credit score a little less boring. Not many of these things are remotely plausible, but some of them can make for amusing advertising.

FreeCreditScore.com's latest campaign from The Martin Agency features commercial kings Rhett & Link acting out ridiculous twist endings—suggested by viewers as part of a contest—to ads that would otherwise offer prosaic demonstrations of new tools on the brand's website. You can you use FreeCreditScore's "sliders"—that is to say, interactive graphs—to see how different financial actions will affect your credit rating. You can also, according to one new spot, use the sliders to instantly encase every item in your home—including you and your annoying roommate—in bubble wrap, and then embark on a wild, slightly OCD popping spree. You can also use the sliders to transform your house into an llama rodeo, or a doomsaying picnic basket. Or a science-fiction starship captained by a cat.

Of course, you can't really do any of those things with FreeCreditReport's website—except the pretty dull part about seeing how your credit score will drop if you get a new credit card or tick up if your lender raises your limit. But watching Rhett & Link play around with the less soul-sucking functionality is not without some entertainment value. Divorced as the scenes may seem from the campaign's sales pitch, they're fairly consistent with the longtime absurdity of FreeCreditScore's marketing—all those years of cheesy jingles. To that end, this campaign's random endings build on the brand's Bret-Michaels-genies-into-your-living-room spot from late last year.

The "Make a Better Commercial Than We Did" idea is, depending on your mood, charmingly self-deprecating, antagonistic or some combination of the two. Gimmicky as it is, though, it's a welcome change of pace from the warm-and-fuzzy tack of so many crowdsourcing concepts—even if, in the end, it seems rigged to produce disappointment.

CREDITS

Client: Experian/Free Credit Score

Agency: The Martin Agency, Richmond, Va.

Project Credits:

Chief Creative Officer:  Joe Alexander

SVP/Group Creative Director: Andy Azula

VP/Creative Director: Steve Sage

Associate Creative Director/Art Director: John Szalay

Senior Copywriter: Andrew Goldin

Copywriter: Justin Bajan

SVP/Managing Director: Steve Humble

VP/Executive Producer: Brett Alexander

Digital Producer: Brian Mount

Junior Producer: Caroline Helms

Print Producer: Paul Martin

Broadcast Producer: Dermot Faulds

Business Manager: Angela Payne

Account Director: Kathryn Leake

Account Supervisor: Caroline Denton 

Project Manager: Rebecca Gricus

Strategic Planner: Malcolm Venable

Associate Planning Director: Julie Runner

VP/Director, Digital Engagement: Meg Riley

Digital Planning Supervisor: Rich Santos

Digital Engagement Planner: Monisha Tripithi

Assistant Digital Media Planner: Omar Tucker

Winning “Suggest” Videos Credits:

Production Company: StudioNow

Program Director: Matthew Sampson

Executive Producer: Benjamin Tyson

Associate Producer: Tommy Wilson

Associate Producer: Ryan Parrish

Winning “Create” Videos Credits:

Production Company: Running with Scissors

Producer: Brian Creech

Website Credits:

Production Company: Modus Operandi

Executive Producer: Rhys Demery

Executive Creative Director: Min Kim

Technical Director: James Fiszer

Project Manager: Jasen Wong

Account Director: Shannon Clune

Reaction Clips Credits:

Production Company:  Trademarky

Director:  The Clyde Brothers

Producer: Mark Meyers

Post-Production Company: Running with Scissors

Producer: DeeDee Ray

Editor: Jim Vaile

Introductory Video and Re-Tagged TV Spots:

Production Company: Running with Scissors

Producer: DeeDee Ray

Editor: Jim Vaile

Contest Administration:

Company: Don Jagoda

Manager of Game Security/VP: Kim Thaw