Ad of the Day: Foot Locker

Kris Humphries plays the chump star

Kris Humphries needs a lot of positive reinforcement right now.

That's according to a new ad from Foot Locker and BBDO, starring Humphries and fellow NBA star James Harden. The spot opens on Harden, who is having fun with his friends at a really sweet party where everyone is dressed super-fly and there's a spread featuring all kinds of fresh fruit and a cheese plate. Except for "D," who has made the unforgivable faux pas of wearing the same sneakers two days in a row. This is a no-no because people who want to hang out with Harden need to keep it fresh, instead of being totally lame, like "D." (Also because Foot Locker has paid Harden a lot of money to appear on camera and endorse buying a new pair of shoes every day.)

Cut to "Maurice," a former Harden tagalong who Harden and Foot Locker have now forced to hang out with Humphries in his boring condo. There, he will dress like a herb and stare at himself in the mirror while his cronies—Maurice now included—are obligated to coo compliments into his ears. No party. No cheese plate.

The spot also pokes enough fun at its own vanity that it doesn’t come off as completely insidious; overall, it’s a clever and charmingly self-deprecating conceit. And as wealthy basketball celebrities go, Humphries is a good pick for a sad sack. Staged or not, being the jilted husband of a Kardashian has to be by its nature a special form of public humiliation.



Client: Foot Locker

Agency:  BBDO New York

Title: "Harden’s Entourage”

Chief Creative Officer:  David Lubars

Senior Creative Director: Chris Beresford-Hill

Senior Creative Director: Dan Lucey

Art Director:  Matt Sorrell

Copywriter:  Jessica Coulter

Director of Integrated Production: Dave Rolfe

Executive Producer: Dan Blaney

Junior Producer: Mona Lisa Farrokhnia

Worldwide Senior Account Director: Troy Tarwater

Senior Account Director: Brad Groves

Account Director:  Janelle Van Wonderen

Account Executive:  Nick Robbins

Production Company:  Biscuit

Director:  Aaron Stoller

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Producer: Mala Vasan

Director of Photography: Mandy Walker

Production Designer: Lester Cohen

Editorial Company: Mackenzie Cutler

Editor: Ian Mackenzie

Executive Producer: Sasha Hirschfeld

Editorial Producer: Evan Meeker

Assistant Editor: Maria Lee

Audio: Heard City

Sound Engineer: Philip Loeb

Music: Que Fancy Music

Composer: Philip Quinaz

Animation House: Hornet Inc.

Producer: Cathy Kwan

Animators: Andrew MacFarlane / Santa MariaK